Partridge returned in 2010 in a series of YouTube shorts, Mid Morning Matters with Alan Partridge, as the host of a digital radio show with co-presenter Sidekick Simon (Tim Key). The series was later broadcast by Sky Atlantic. Coogan wrote it with the brothers Neil and Rob Gibbons, who submitted scripts to his company Baby Cow Productions. The brothers have co-written every Partridge project since. According to Neil, Coogan "invited us in, our sensibilities chimed ... I think we were like two pairs of fresh eyes, and Steve seemed to fall in love with the character all over again." Coogan said they chose the web format because "it was a bit underground, a low-key environment in which to test the character out again. And the response was so good, we realised there was more fuel in the tank." In his 2015 autobiography, Coogan wrote that he felt Mid Morning Matters was "the purest, most mature and funniest incarnation of Partridge", which he credited to the Gibbons brothers.
In 2011, a spoof autobiography, I, Partridge: We Need to Talk About Alan, written by Coogan, Iannucci and the Gibbons brothers, was published. An audiobook version recorded by Coogan as Partridge was released on CD and downloadable formats. In the book, Partridge recounts his childhood and career, attempts to settle scores with people he feels have wronged him, and dispenses wisdom such as his assertion that Wikipedia has made university education "all but pointless". Coogan appeared as Partridge to promote I, Partridge on The Jonathan Ross Show and BBC Radio 5 Live. It received positive reviews and became a bestseller.
Cu Chulainn is an Irish mythical hero who appears in the stories of the Ulster Cycle, as well as in Scottish and Manx folklore. The son of the god Lugh and Deichtine (sister to the current king of Ulster), he was originally named Setanta, but gained his better-known name as a child after he killed Culann's fierce guard-dog in self-defense, and offered to take its place until a replacement could be reared. Cu Chulainn trained in war under the goddess Scathach, who lives in the Land of Shadows, and earned the magic spear Gae Bolg. At the age of seventeen, he defended Ulster single handedly against the armies of Queen Mab of Connacht in the epic Tain Bo Cuailnge. It was prophesied that his great deeds would give him everlasting fame, but that his life would be short; one reason he is compared to the Greek hero Achilles. He is known for his terrifying battle frenzy, in which he becomes an unrecognizable monster who knows neither friend nor foe. He fights from his chariot, driven by his loyal charioteer Laeg, and drawn by his horses, Liath Macha and Dub Sainglend. 2b1af7f3a8